Transforming CodeWords publication into a native mobile app that allows potential clients & job seekers to keep up with the latest content by the Heady team.Time Frame
2022 (1 week sprint)
Role
UI/UX
Category
iOS App
Platform
iOS
Codewords App
✔️ Showcases a horizontal navigation of all the subcategories, prioritizing which articles the blog showcases based on the user type.
✔️ Push notifications for users to join the mailing list in order to generate leads.
✔️ Seamless onboarding showcasing three user paths: potential client, potential job seeker or a neutral party.
How can we make CodeWords an enticing platform for Heady, and, in turn, find ways to generate client leads and attract job seekers?Research Insights
I interviewed Heady’s internal team in order to hone in on the overall scope of this app. From our conversations, I created an affinity map in order to digest this information.
Next, I created a customer journey map in order to prioritize activities that will make the most impact for the customers while keeping in mind Heady’s business goals.
Goals
01/ Generate Client Leads
The primary purpose of CodeWords is to attract potential clients. Heady’s team publishes in-house articles on coding, engineering, research, strategy, and company updates.
02/ Attract Job Seekers
The secondary purpose of CodeWords is to attract potential job seekers by showcasing Heady’s company culture in order to retain and attract talent.
03/ Showcase Heady’s Story
Heady specializes in mobile apps, so this native blog app will be an opportunity showcase Heady’s capabilities.
I explored different concepts for the home page and created lo-fidelity prototypes to test with users. The majority of the users liked the mixed size of cards for articles and a constant navigation on top so they're not endlessly scrolling to get to the section they're looking for.
Mobile Iterations
✔️Navigation
❌Needs Navigation
✔️ Varied Card Sizes
✔️Main Article is Clear
✔️Modal is Clear
✔️Simple Contact Form
User Journey
Example of a happy, client user journey pathway from logging in to finding the desired blog post and accessing the contact form.
Outcome
🤔 Feature Prioritization is a Must
This was created as a 1-week sprint. Due to the short timeline, it was essential to create a “must have” and “nice to have” list. The next steps would be to add the ability for users to comment on the blog posts to create more of a community.
🤔 More Testing
Since this was fast moving, I had a limited window to get user feedback as I worked through the process. Another round of usability testing is needed before more features are launched.