Transforming CodeWords into a native mobile app that allows potential clients & job seekers to keep up with the latest content by the Heady team.
Role
Product Designer
Platform
iOS App
Timeline
2022 (1 week sprint)
How can we make CodeWords an enticing platform for Heady, and, in turn, find ways to generate client leads and attract job seekers?Research insights
I interviewed Heady’s internal team to define the app’s scope, created an affinity map to digest the information, and developed a customer journey map to prioritize impactful activities aligned with Heady’s business goals.
Principles
01/ Generate Client Leads
The primary purpose of CodeWords is to attract potential clients. Heady’s team publishes in-house articles on coding, engineering, research, strategy, and company updates.
02/ Attract Job Seekers
The secondary purpose of CodeWords is to attract potential job seekers by showcasing Heady’s company culture in order to retain and attract talent.
03/ Showcase Heady’s Story
Heady specializes in mobile apps, so this native blog app will be an opportunity showcase Heady’s capabilities.
Iterations
I explored different concepts for the home page and created lo-fidelity prototypes to test with users. The majority of the users liked the mixed size of cards for articles and a constant navigation on top so they're not endlessly scrolling to get to the section they're looking for.
✅ Navigation
❌Needs Navigation
✅ Varied Card Sizes
✅ Main Article is Clear
✅ Modal is Clear
✅ Simple Contact Form
Information architecture
Main user flow
Example of a happy, client user journey pathway from logging in to finding the desired blog post and accessing the contact form.
Learnings & next steps
Feature Prioritization is a Must
This was created as a 1-week sprint. Due to the short timeline, it was essential to create a “must have” and “nice to have” list. The next steps would be to add the ability for users to comment on the blog posts to create more of a community.
More Testing
Since this was fast moving, I had a limited window to get user feedback as I worked through the process. Another round of usability testing is needed before more features are launched.