Microsoft Edge, your AI - powered browser
As a product designer on the Edge team, I am responsible for enterprise-specific features, including work/personal browser modes, M365 integration, the admin center, and the sidebar. Below are high-level overviews of these features along with my insights based on publicly available information.
Please reach out if you have any questions.
Role
Product Designer
Timeline
Early 2023 to Present
What is it: A common behavior among browser users is that they actively separate their personal and work browsing while on their work computer by using separate browsers. This new feature helps by automatically switching profiles for the user in Edge while retaining customers as Edge users for both work and personal usage.
My impact:
Implementation of this feature end-to-end, which means creating multiple prototypes, collaborating with our researcher for UX studies and aligning on north star metrics with the PM/feature crew
This feature is in product today, helping users to jump between their work profile to their personal profile seamlessly
Shared links in sidebar
What is it: Users often exchange links via Outlook and Teams, but finding them later can be tedious. The Edge sidebar offers a centralized hub to easily rediscover shared links.
Business requirements: Users need to quickly access their links by filtering and searching through different document types to find specific content. The discoverability of this feature within the sidebar will increase overall sidebar usage.
My impact: In the last quarter, I’ve been involved in every aspect of this feature. This includes gathering requirements, partnering with research teams and using their findings to guide design decisions, designing end-to-end flows, and identifying different use cases for enterprise versus personal users. We are currently in private preview.
Sidebar personalization
What is it: Users have reported that the Edge Sidebar has too many irrelevant apps and lacks clear benefits. The Sidebar team is working to increase activation, helping users achieve their browsing goals and boost engagement and retention.
Business requirements: Highlight sidebar app benefits boost retention/DAU while also removing apps for those users that do not find it beneficial.
My impact: Create the end-to-end personalization experience that is minimal and showcases the benefits of sidebar without using a lot of texts.
Admin center
I’m leading the redesign of the Edge enterprise admin center, creating a scalable design system with principles and frameworks for various components. This helps to set the overall hierarchy of this feature so that it can scale appropriately as we continue to add new dashboard components.